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According to the VALS 8-part typology segmentation system, ________ are successful, sophisticated, active, "take-charge" people with high self-esteem. Their purchases often reflect cultivated tastes for relatively upscale, niche-oriented products and services.
Q17: The _ has the largest market share
Q38: As a marketing manager, you have made
Q55: One of the eight categories of buyer-seller
Q66: _ is the tendency to interpret information
Q71: Deciding to target a certain type of
Q85: In a growing trend called macromarketing, such
Q89: _ risk occurs if the product fails
Q94: The key to customer retention is customer
Q118: Sony is an unusual market leader. It
Q132: Volvo is a good illustration of a