The Most Important Variables in Segmenting a Business Market Are

question 86

True/False

The most important variables in segmenting a business market are demographics.

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Definitions:

Express Warranty

A written guarantee provided by a seller to a buyer regarding the condition of the product and pledging to repair or replace it if necessary.

Contract

A legally binding agreement between two or more parties that outlines obligations each party must fulfill.

Warranty Of Assignability

A warranty of assignability assures that a contractual right or interest can be transferred or assigned to another party.

Common Law

A legal system based on custom and court rulings as opposed to written laws passed by a legislature.