When a Marketer Attempts to Segment a Consumer Market, Two

question 33

Essay

When a marketer attempts to segment a consumer market, two broad groups of variables may be used. What are those two broad groups of variables? Give an example, using each broad group to describe a market for hair care products.

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Definitions:

Job Interview

A formal meeting in which an employer evaluates a potential employee's suitability for a position.

Open-Ended Questions

Questions formulated to elicit responses with more depth and range, allowing for detailed answers beyond a simple yes or no.

Casual Attire

Clothing that is comfortable and informal, suitable for everyday wear rather than formal occasions.

Criticizing Employers

The act of expressing disapproval or finding faults with one's employers or workplace, potentially pointing out areas needing improvement or expressing discontentment.