The VALS Segmentation System Has Evolved into an 8-Part Typology

question 65

Essay

The VALS segmentation system has evolved into an 8-part typology. List and briefly describe any four categories of that 8-part typology.

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Definitions:

Introverted

Describing a person predominantly concerned with their own thoughts and feelings rather than external things.

Conscientious Employees

Workers who are diligent, responsible, and committed to doing their work thoroughly and well.

Locus of Control

A person's belief about the extent to which their outcomes are due to their own actions versus external forces.

Internal Control

Processes and procedures implemented by an organization to ensure the integrity of financial and accounting information, promote accountability, and prevent fraud.