The MasterCard "Priceless" Ad Campaign Is a Good Example of Brand

question 27

Multiple Choice

The MasterCard "priceless" ad campaign is a good example of brand duality. Two advantages of the brand are demonstrated in this campaign. What are those advantages?

• A) rational and emotional advantages
• B) local and global advantages
• C) price and promotional advantages
• D) segmented and differentiated advantages
• E) positive and negative advantages

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Definitions:

Original Order

The primary or initial instruction or request made before any changes or alterations.

Packing Slip

A document included with a shipment that lists all of the items being delivered, used for verification and inventory purposes.

Shipment

The act of sending goods or cargo from one place to another, usually by sea, air, or land transport.

Graphic Symbols

Visual symbols used to represent ideas, objects, or actions; employed in various forms of communication like signs, maps, and designs.