Brand Names Are Not Only Important Brand Element

question 57

Multiple Choice

Brand names are not only important brand element. Often, ________, the more important it is that brand elements capture the brand's intangible characteristics.

• A) the more sophisticated brand benefits are
• B) the more varied brand perceptions are
• C) the more concrete brand benefits are
• D) the less varied brand perceptions are
• E) the less concrete brand benefits are