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Successful brand command a price premium and elicit much loyalty.
Gordon Allport
A psychologist known for his theory of personality that emphasized the uniqueness of the individual and the concept of personal traits.
Personality Theory
A system of concepts, assumptions, ideas, and principles proposed to explain the variations in personality among individuals.
Psychoanalytic Theory
A theory of personality and therapeutic technique that attributes thoughts and actions to unconscious motives and conflicts, developed by Sigmund Freud.
Object-relations School
A psychoanalytic theory focusing on relationships with others and the external and internal objects people form attachments to, shaping personality.
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