A Brand Contact Is Defined as Any Information-Bearing Experience a Customer

question 29

True/False

A brand contact is defined as any information-bearing experience a customer or prospect has with a brand.

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Definitions:

Biological Predispositions

Inherent tendencies or inclinations that may influence the development of behaviors, traits, or diseases.

Primary Reinforcers

Innate, biologically significant stimuli, like food and water, that satisfy physiological needs and thus reinforce behavior without prior learning.

Generalization

The act or process of applying an idea, rule, or pattern to broader situations, often used in learning and reasoning.

Variable-Interval

A schedule of reinforcement where a response is rewarded after an unpredictable amount of time has passed, resulting in a steady but slow rate of response in behaviorist psychology.