Examlex
When Honda expanded its brand into such areas as automobiles, motorcycles, snowblowers, lawnmowers, marine engines, and snowmobiles, it was pursuing a strategy called category extension of its brand.
Empirical Evidence
Information acquired by observation or experimentation that can be used to verify or refute a theory, hypothesis, or claim.
Observation
The action or process of closely monitoring or watching something or someone, often used as a method in scientific research or studies.
Experimentation
A method in scientific research used to test hypotheses and theories through controlled and structured testing.
Association for Psychological Science
A professional organization dedicated to the advancement of scientific psychology and its representation at the national and international level.
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