Brand Dilution Occurs When Consumers No Longer Associate a Brand

question 9

True/False

Brand dilution occurs when consumers no longer associate a brand with a specific product or highly similar products and start thinking less of the brand.

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Definitions:

Reward Allocation Scheme

A system or principle used to determine how rewards, such as bonuses or recognition, are distributed among members of a group or organization.

Competition And Conflict

Competition and conflict involve rivalry between individuals or groups, where the objectives of one are perceived to be in opposition to those of the other, potentially leading to disputes or confrontations.

Egocentrism

A cognitive bias where individuals overemphasize their own perspective and cannot easily understand or assume the viewpoint of others.

Groups Benefit

Advantages or positive outcomes resulting from individuals coming together to form a collective or team, such as increased creativity, resource sharing, and support.