There Are Four Key Components of Brand Equity

question 75

Multiple Choice

There are four key components of brand equity. Which of those components or pillars measures the breadth of a brand's appeal?

• A) esteem
• B) differentiation
• C) knowledge
• D) relevance
• E) value

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Definitions:

Logical Thinking

The process of using a rational, systematic series of steps to come to conclusions.

Thinking Intuitively

The process of making judgments and solving problems based on instincts and feelings rather than explicit reasoning or analysis.

Comforting Prejudices

Prejudiced beliefs that provide comfort by reinforcing existing opinions or societal norms.

Inductive Reasoning

A rational procedure that merges several assumptions, considered true or frequently proven true, to arrive at a particular inference.