Swiss Army Watches Is an Example of ________

question 13

Multiple Choice

Swiss Army watches is an example of ________.

• A) category extension
• B) brand dilution
• C) branded variants
• D) house of brands
• E) brand mix

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Definitions:

Pike's Expedition

An early 19th-century expedition led by U.S. Army officer Zebulon Pike, aiming to explore the southern portion of the Louisiana Territory.

Louisiana Territory

A large area of land in the United States that was purchased from France in 1803, doubling the size of the country.

Rio Grande River

A major river in North America, running from southwestern Colorado in the United States to the Gulf of Mexico, marking part of the border between the U.S. and Mexico.

Lewis And Clark

Explorers Meriwether Lewis and William Clark, who led the early 19th-century expedition commissioned by President Jefferson to explore the newly acquired western territory of the United States, reaching the Pacific Coast.