One of the Advantages Enjoyed by a Brand Is How

question 140

Multiple Choice

One of the advantages enjoyed by a brand is how aesthetically appealing its products are perceived to be. Which of the following brand element choice criteria matches Flikr photo sharing's playful URL name?

• A) meaningful
• B) protectable
• C) memorable
• D) adaptable
• E) likability

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Definitions:

Social Purpose Ventures

Businesses created by social entrepreneurs to resolve a social problem and make a profit.

Enterprising Nonprofits

Organizations that engage in business-like activities with the aim of supporting a social or environmental mission.

Wal-Mart Wages

The pay scale and compensation policies adopted by Wal-Mart for its employees.

Legal Fees

Charges or costs incurred for legal services provided by attorneys or law firms.