A ________ Can Be Defined as Any Information-Bearing Experience a Customer

question 50

Multiple Choice

A ________ can be defined as any information-bearing experience a customer or prospect has with the brand, the product category, or the market that relates to the marketer's product or service.

• A) brand element
• B) brand contact
• C) brand trait
• D) brand value
• E) brand character

---

Definitions:

Crime Rates

Statistical measures of the incidence of criminal offenses within a specified period, typically expressed per 100,000 population.

Criminogenics

Factors believed to cause or contribute to criminal behavior.

Criminology

The study of crime causation, crime prevention, and the punishment and rehabilitation of offenders.

Socio-criminology

A study that explores the social factors and societal influences that contribute to criminal behaviors and the formulation of laws.