Brand Equity Can Be Built by Linking the Brand to Other

question 108

Multiple Choice

Brand equity can be built by linking the brand to other information in memory that conveys meaning to customers.

• A) brand bonding
• B) brand auditing
• C) secondary associations
• D) customer alignment
• E) internal marketing

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Definitions:

Single People

Individuals who are not currently in a marital or committed romantic relationship, often focusing on personal, social, or career aspects of their lives.

Social Stigma

The disapproval of, or discrimination against, individuals or groups based on perceivable social characteristics that serve to distinguish them from other members of a society.

Socially Inadequate

describes an individual's perceived or actual inability to interact effectively or appropriately within social situations.

Sternberg's Triangular Theory

A model proposing that love consists of three components: intimacy, passion, and commitment, which form different types of love when combined.