Examlex
In the brand resonance pyramid, the lowest level (e.g., identity: Who are you?) is associated with what is called salience.
Social Exchange Theory
A social psychological perspective that explains social change and stability as a process of negotiated exchanges between parties.
Relational Dialectics Theory
A theory focusing on the contradictions and tensions found in personal relationships, emphasizing their dynamic and ongoing nature.
Self-Disclosure
The act of sharing personal, private, or sensitive information about oneself with others.
Short-Term Attraction
Relates to the initial phase of feeling drawn towards someone, which is often fleeting and based on superficial attributes.
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