How Does the American Marketing Association (AMA) Define the Term

question 5

Essay

How does the American Marketing Association (AMA) define the term brand?

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Definitions:

Unconscious

Pertaining to the part of the mind that is inaccessible to the conscious mind but influences behaviors, thoughts, and feelings.

Neural Processing

The method by which the nervous system receives, interprets, and responds to signals from the sensory organs or other neural inputs.

Automatic Emotional Responses

Immediate and unconscious emotional reactions to certain stimuli or situations without deliberate thought.

Joseph LeDoux

A neuroscientist known for his work on survival circuits, including mechanisms of fear and emotion in the brain.