Characterize an Organization's Strategies with Respect to Product, Price, Distribution

question 42

Essay

Characterize an organization's strategies with respect to product, price, distribution, and advertising for a product in its maturity stage of the product life cycle. Use information found in the summary table on the product life cycle to construct your answer. Be sure to characterize each of the four strategic areas mentioned.

---

Definitions:

Kitchen Debate

A series of impromptu exchanges between U.S. Vice President Richard Nixon and Soviet Premier Nikita Khrushchev in 1959, highlighting the contrasts between American and Soviet lifestyles and ideologies.

Nikita Khrushchev

A Soviet statesman who led the Soviet Union during part of the Cold War as the First Secretary of the Communist Party and as Premier.

Consumer Goods

Products and services that satisfy the needs and wants of consumers through their direct consumption or use.

William Levitt

An American real-estate developer known for popularizing the modern suburb with the development of the Levittown communities in the mid-20th century.