A Starting Point in Defining a Competitive Frame of Reference

question 25

Multiple Choice

A starting point in defining a competitive frame of reference for a brand positioning is to determine ________the products or sets of products with which a brand competes and which function as close substitutes.

• A) category membership
• B) value membership
• C) functional membership
• D) demand field
• E) competitive field

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Definitions:

Criminal Prosecution

The process by which a person is charged, tried, and potentially convicted by the state for committing a criminal offense.

Duress

A condition where a person performs an act as a result of violence, threat, or other pressures against the person.

Illegal Contract

An agreement that is void and unenforceable by law due to its nature of involving activities that are against the law.

Voidable

Describes a legal agreement that could be declared invalid by one of the parties due to certain deficiencies or circumstances.