To Avoid Confusing Brand Loyal Customers, Ford Presented the X-Trainer

question 89

Multiple Choice

To avoid confusing brand loyal customers, Ford presented the X-trainer as a "sport wagon." With respect to ways of conveying a brand's category membership, which of the following did Ford use with its new product?

• A) comparing to exemplars
• B) announcing category benefits
• C) relying on the product descriptor
• D) using brand perception to increase profits
• E) using public relations to secure brand position

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Definitions:

Mutual Mistake

A situation in a contract where all parties involved have a shared misunderstanding regarding a fundamental fact or aspect of the agreement.

Unilateral Mistake

A mistake made by only one party in a contract, which may not always void the contract.

Legal Consent

Involves the agreement or permission given by a person who is of legal age and has the mental capacity to make an informed decision.

Mutual Mistake

A situation in contract law where all parties involved have a mistaken understanding of one or more material facts relevant to the contract.