Budget Allocations Can Be Sticky and Not Change Enough to Reflect

question 55

True/False

Budget allocations can be sticky and not change enough to reflect a fluid marketing environment.

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Definitions:

Retailers

Intermediaries who buy products from manufacturers (or other intermediaries) and sell them to consumers for home and household use rather than for resale or for use in producing other products.

Ultimate Consumers

The end-users or buyers who purchase products or services for personal use and not for manufacturing or resale purposes.