Examlex
A starting point in defining a competitive frame of reference for a brand positioning is to determine category membership. Define category membership.
Ethical Decision Making
Ethical decision making is the process of choosing actions that are morally right and fair in various situations, often guided by ethical principles and values.
Trickle Down
An economic theory that suggests benefits for the wealthy will "trickle down" to everyone else, improving the economy as a whole by promoting investment and spending.
Moral Intensity
The perceived importance or magnitude of the ethical implications in a given situation or decision, influencing moral judgments and actions.
Distributive Justice
The perceived fairness in the allocation of resources or rewards within a group or organization, impacting individuals' satisfaction and motivation.
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