When a Firm Looks for New Users in Groups That

question 24

Multiple Choice

When a firm looks for new users in groups that might use the product but do not, the firm is using the ________ strategy.

• A) geographical-expansion
• B) new-market segment
• C) market-penetration
• D) product development
• E) diversification

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Definitions:

Personal Letterhead

Custom-designed top section of personal letters, typically including the sender's name, address, and branding elements.

Cell

In spreadsheet software, a box where a row and a column intersect, used for entering and displaying data.

Row

A horizontal line of cells in a table or a spreadsheet.

Column

A vertical division of text or elements in a document or a table, often used to organize information neatly.