The Most Successful Blue-Ocean Thinkers Take Advantage of All Three

question 48

Multiple Choice

The most successful blue-ocean thinkers take advantage of all three platforms on which value innovation can take place. Which platform involves channels and logistics?

• A) delivery
• B) service
• C) training
• D) maintenance
• E) physical product

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Definitions:

Branded

Refers to products, services, or concepts that are distinctly associated with and identified by a particular company's logo, name, or characteristics, creating a unique identity in the marketplace.

Owned

Refers to media channels that are directly controlled by an organization or individual, such as websites or blogs.

Curated

A carefully selected and organized collection or display, often referring to content, information, or items chosen for a specific audience or purpose.

Bought

Refers to the acquisition of goods or services by paying for them.