Starbucks Has a Multi-Pronged Approach to Growth

question 105

Multiple Choice

Starbucks has a multi-pronged approach to growth. The fact that it operates in 44 different countries is reflective of its geographical-expansion strategy, and the fact that Starbucks sells whole-bean coffees in supermarkets is reflect of its

• A) market-penetration strategy.
• B) market-diversification strategy.
• C) product innovation strategy.
• D) new-market-segment strategy.
• E) market-development strategy.

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Definitions:

Free Amino Acids

Amino acids that are unbound to peptides or proteins, available in the cellular environment for protein synthesis or other metabolic processes.

Ribosomes

Cellular structures responsible for protein synthesis.

microRNAs

Small non-coding RNA molecules that play a key role in regulating gene expression by binding to and inhibiting specific mRNA molecules.

mRNA

Messenger RNA, a type of RNA that conveys genetic information from DNA to the ribosome, where it specifies the amino acid sequence of the protein products of gene expression.