When Firms Look for New Users in Groups That Have

question 130

Multiple Choice

When firms look for new users in groups that have never used the product before, the firm is using the ________ strategy.

• A) diversification
• B) product development
• C) geographical-expansion
• D) market-penetration
• E) new-market segment

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Definitions:

Barium Enema

A diagnostic test in which a liquid containing barium is inserted into the rectum to enhance the imaging of the colon on an X-ray.

Anteroposterior

An anatomical term referring to the direction from the front (anterior) to the back (posterior) of the body.

Microprocessor

A small electronic device that performs the instructions of a computer program by executing basic arithmetic, logical, control, and input/output operations.

Scanner

A device that digitizes materials (such as documents, photos, or 3D objects) for the purpose of displaying or storing the digitized images electronically.