In Satisfying Customer Needs, a ________ Marketer Discovers and Produces

question 147

Multiple Choice

In satisfying customer needs, a ________ marketer discovers and produces solutions customers did not ask for but to which they enthusiastically respond.

• A) combative
• B) manipulative
• C) responsive
• D) anticipative
• E) creative

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Definitions:

Lanham Act

A federal statute that governs trademarks, service marks, and unfair competition, providing protection to the owners of marks and the public.

Athlete's Foot Powder

A medicated powder designed specifically to treat tinea pedis, a fungal infection commonly known as athlete's foot.

First-To-Invent Rule

A patent law principle stating that the right to a patent for an invention goes to the first person to invent it, not necessarily the first to file a patent application.

Copyright

A form of intellectual property protection granted by law to the creators of original works of authorship, including literary, dramatic, musical, and certain other intellectual works.