Examlex
An alternative to being a follower in a large market is to be a leader in a small market or niche. Explain how a market nicher, even with low shares of the total market, can be highly profitable through smart niching.
Self-Perception Theory
A theory suggesting that individuals determine their attitudes and preferences by observing their own behavior and the circumstances in which it occurs.
Observing
The act of watching or monitoring something carefully in order to gain information.
Stable Attributions
The tendency to believe that an individual's behavior in a given situation is due to unchanging, enduring traits or abilities.
Close Relationship
A deeply connected, mutually influential bond between individuals, characterized by strong emotional ties and interdependence.
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