Marketers Must See Themselves as Benefit Providers

question 46

Multiple Choice

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow them to walk unobstructed. This is an example of what level in the consumer value hierarchy?

• A) pure tangible good
• B) augmented product
• C) consumption system
• D) potential product
• E) basic product

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Definitions:

Buy Back

A transaction where a company purchases its own shares from the marketplace, which can reduce the amount of outstanding stocks and often increase the value of remaining shares.

Resell

The act of selling something previously bought, often to earn a profit or dispose of unwanted or excess items.

Illegal Copies

Unauthorized reproductions of copyrighted materials such as books, music, movies, or software, violating intellectual property laws.

Fine Assessed

A penalty charge imposed by a legal authority or governmental agency for violations of regulations or laws.