In Planning Its Market Offering, the Marketer Needs to Address

question 5

Multiple Choice

In planning its market offering, the marketer needs to address five product levels. Which of these levels refers to the service or benefit the customer is really buying?

• A) core benefit
• B) augmented product
• C) potential product
• D) basic product
• E) product usage/purpose

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Definitions:

CAGE

A brief questionnaire used in health screening for detecting potential problems with alcohol abuse, based on four simple questions.

Patient Health Questionnaire

A self-administered diagnostic tool for common mental health disorders used by healthcare professionals.

Mini-Cog

A brief screening tool used to assess cognitive function, specifically to screen for cognitive impairment and dementia, through memory and attention tasks.

Special Supplemental Nutrition Program

A government-funded program providing nutritional assistance to women, infants, and children.