Campbell Soups All Feature the Name "Campbell Soup" on Their

question 72

Multiple Choice

Campbell Soups all feature the name "Campbell Soup" on their packaging first then the particular variety such as Cream of Mushroom. This is an example of a firm using what level of product hierarchy to market its products?

• A) product family
• B) need family
• C) item
• D) product type
• E) product line

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Definitions:

Dividend Yield Ratio

The dividend yield ratio is a financial metric that measures the amount of dividends a company pays out to its shareholders relative to its share price.

Book Value Per Share

The equity available to common shareholders divided by the number of outstanding shares, indicating the value per share if the company were liquidated.

Net Profit Margin

A profitability ratio calculated as net income divided by revenue, indicating the percentage of each dollar of revenue that results in net profit.

Gross Margin

Gross margin is the difference between revenue and cost of goods sold, expressed as a percentage of revenue.