In Selling Your Product to an End-User, You Say, "This

question 148

Multiple Choice

In selling your product to an end-user, you say, "this product is guaranteed for life." However, this guarantee is not in writing because your firm does not wish to go on record making such a claim. A few months later, this same consumer, returns to your shop, says that the product has failed, and wishes a replacement. You claim that because the statement "this product is guaranteed for life" is not in writing that you do not owe the consumer a new product. Senior management interferes and states, "Warranties whether expressed or implied are ________."

• A) not the same as a guarantee.
• B) part of the advertising concept.
• C) legally enforceable.
• D) not legally enforceable.
• E) at the discretion of the marketer.

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