A New Product Is Advertised on the "Infomercials" as Being

question 132

Multiple Choice

A new product is advertised on the "infomercials" as being "the best cleaner money can buy" and "if not completely satisfied, return the product for a full refund, including shipping." The strategy to use a strong guarantee in this instance is "sound" because

• A) the product is so superior to competition that there will be no claims for refunds.
• B) it is an example of a misleading or false advertising and is illegal.
• C) for a product that is not too well known it is "good advertising" because the claims will be a small percentage of sales.
• D) it is just "advertising fluff" and the manufacturer has no intentions of refunding money.
• E) for a product that is not too well known it reduces the buyer's perceived risk in purchasing.

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Definitions:

Governmental Organizations

Institutions that are part of the government structure, operating under governmental rules and regulations to implement policies and provide public services.

Interest Groups

are organizations formed around a shared concern or advocacy for specific issues, aiming to influence public policy or opinion.

Immediate Environment

The immediate environment refers to the specific external factors and conditions directly surrounding and affecting a business, individual, or system at a given time.

Marketing Director

A professional responsible for overseeing the marketing strategies and efforts within an organization to promote its products or services.