As the Newest Member of the Marketing Department, Your Immediate

question 90

Essay

As the newest member of the marketing department, your immediate boss asks you to comment on the company's proposal to add two new shoes to the company's middle-of-the-road pricing and product-line strategies. The first pair will retail for $ 40.00 and has as its target market the "bargain" shopper. The second pair will retail for $ 200.00 and is targeted at the "sophisticated shopper." In relations to product-line strategy, what is the company trying to accomplish with these two new items?

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Definitions:

Consequences

The results or effects of actions, which can be positive or negative.

Power Outage

A temporary loss of electrical power in a particular area or community.

Age Discrimination

The unfair treatment of individuals based on their age, particularly in employment settings.

AARP

A United States-based interest group focusing on issues affecting those over the age of fifty.