Product-Line Length Is Important for a Company in Its Pursuit

question 53

Essay

Product-line length is important for a company in its pursuit of profit opportunities and is composed of line stretching. Explain the concept of line stretching and the three uses for it.

Analyze the impact of tax laws on corporate dividend and repurchase decisions.

Understand the concept and roles of creative selling in promotional strategies.

Grasp the purpose, methods, and effects of missionary selling and how it promotes goodwill and provides assistance.

Identify the significance and methodology of identifying potential customers as a sales process's initial step.

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Definitions:

Product Line

A group of related products marketed by the same company that function in a similar manner, are sold to the same customer groups, and marketed through the same types of outlets.

Marketing Concept

A business philosophy suggesting that to achieve organizational goals, a company must anticipate and satisfy customers' needs and wants better than its competitors.

Creating

The act or process of bringing something into existence or giving rise to something original.

Exchanging Offerings

The process of trading value between buyers and sellers, typically involving goods, services, or information.