Marketers Must See Themselves as Benefit Providers

question 46

Multiple Choice

Marketers must see themselves as benefit providers. For example, when a shopper purchases new shoes, he/she expects the shoes to cover his/her feet and allow them to walk unobstructed. This is an example of what level in the consumer value hierarchy?

• A) pure tangible good
• B) augmented product
• C) consumption system
• D) potential product
• E) basic product

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Definitions:

Endorsers Discharged

Refers to the situation where endorsers (persons who sign documents, typically negotiable instruments, to endorse them) are released from their obligations under the instrument.

Promissory Note

A financial instrument that contains a written promise by one party to pay another party a specified sum of money either on demand or at a specified future date.

Discharged Liability

Refers to a debt or obligation that has been fulfilled, canceled, or extinguished, relieving the debtor of any further responsibility.

Accommodation Party

A party who signs an instrument to provide credit for another party who has also signed the instrument.