Service Companies Try to Communicate Quality to Their Customers Through

question 107

Multiple Choice

Service companies try to communicate quality to their customers through physical evidence. For a restaurant, which of the following would play a key role in communicating the message "eat here" to customers' best?

• A) price
• B) symbols
• C) equipment
• D) place
• E) people

---

Definitions:

Significant Moral Difference

A substantial distinction, based on ethical or moral grounds, that affects how situations or actions are evaluated.

Prima Facie Duty

A duty that is apparent and obligatory until proven otherwise, often used in ethical discussions to describe actions that appear morally necessary at first glance.

Sentient Being

An entity that has the capacity to experience feelings and sensations, such as pain and pleasure.

Well-Being

A state of comfort, health, or happiness that individuals or groups experience.