Services Have Distinctive Characteristics That Greatly Affect the Design of Marketing

question 78

Multiple Choice

Services have distinctive characteristics that greatly affect the design of marketing programs. Which of the following relates to the fact that services cannot be seen, tasted, felt, heard, or smelled?

• A) perishability
• B) variability
• C) inseparability
• D) intangibility
• E) communicability

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Definitions:

Print Preview

A function in many software applications that shows how a document will look when printed, allowing users to make adjustments before actual printing.

Notes Pages

Pages specifically designed for adding annotations, remarks, or supplementary information to documents or presentations.

Color Palette

A collection of colors that are used to design and create a cohesive visual appearance in digital or printed material.

Theme Colors

A set of colors chosen to give a cohesive look across a digital document, presentation, or interface.