There Is a ________ Where Consumer Perceptions on a Service

question 132

Multiple Choice

There is a ________ where consumer perceptions on a service dimension would be deemed satisfactory, anchored by the minimum level consumers would be willing to accept and the level that customers believe can and should be delivered.

• A) perceived forgiveness
• B) zone of forgiveness
• C) zone of tolerance
• D) value definition
• E) empathy

---

Definitions:

Derivatives Products

Financial instruments whose value is derived from the value of one or more underlying assets or indices.

Underwriters

Financial professionals who assess the risk and establish the price of securities in initial public offerings (IPOs) or other securities offerings.

Roadshow Presentations

Series of presentations made by the management of a company planning to go public or issue new securities, aimed at potential investors across different locations.

Prospectus

Summarizes information about a new security issue and the issuing company.