Companies That ________ Disappointed Customers to Complain Have Been Shown

question 123

Multiple Choice

Companies that ________ disappointed customers to complain have been shown to achieve higher revenues and greater profits than companies that do not have a systematic approach for addressing service failures.

• A) agitate
• B) frustrate
• C) discourage
• D) ignore
• E) encourage

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Definitions:

Standard Error

The standard deviation of the sampling distribution of a statistic, typically the mean.

Mean

The average value of a set of numbers, calculated by dividing the sum of all values by the number of values.

Confidence Interval

A range of values derived from sample data that is likely to contain the value of an unknown population parameter.

Standard Error

A measure of the statistical accuracy of an estimate, representing the variability of sampling distributions.