Examlex
Consumer expectations are not affected by statements made by organizational representatives or ads.
Brand's Credibility
involves the trust and reliability consumers place in a brand based on its history, quality of products, and its public statements and actions.
Measure
A method or tool used to quantify or assess the characteristics or performance of something.
Social Media Activities
Actions and behaviors of users on social media platforms, including posting, sharing, commenting, and engaging with content.
Output
The tangible results produced by public relations efforts, such as press releases, social media posts, and events.
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