Evian Prices a 1

question 13

Multiple Choice

Evian prices a 1.4-litre bottle of its mineral water at $.200 and 50 mL of the same water in a moisturizer spray at $6.00. With which of the following types of pricing are different versions of the product priced differently but not proportionately to their respective costs?

• A) customer-segment pricing
• B) channel pricing
• C) location pricing
• D) product-form pricing
• E) new product pricing

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