Executives Often Complain That Pricing Is a Big Headache

question 66

Multiple Choice

Executives often complain that pricing is a big headache. One of the common mistakes made are: Price is not revised often enough to capitalize on market changes; price is set ________ of the rest of the marketing program rather than an intrinsic element of a marketing-positioning strategy.

• A) independently
• B) too high
• C) intrinsically
• D) concurrently
• E) divergently

---

Definitions:

Identical Twin

One of a pair of twins who originate from a single fertilized egg, resulting in genetically identical individuals.

GABA

Gamma-Aminobutyric Acid, a key inhibitory neurotransmitter in the brain that helps regulate neuronal excitability and plays a role in reducing anxiety and promoting relaxation.

Psychological Disorder

A condition characterized by significant disturbance in an individual's cognition, emotion regulation, or behavior, typically associated with distress or impairment in functioning.

Anxiety

A disorder of mental wellbeing defined by extreme levels of concern, unease, or fear, sufficiently intense to hamper routine day-to-day actions.