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________ means resorting to a neutral third party who is skilled in conciliating the two parties' interests.
Q22: In general, wholesalers are efficient in performing
Q34: Prices are a key positioning factor to
Q36: One of the appeals of point-of-purchase advertisements
Q50: In competitive markets with low entry barriers,
Q76: Retailers can position themselves as offering one
Q87: A conventional marketing channel comprises an _,
Q92: A push strategy involves the manufacturer using
Q101: Personal influence carries especially great weight with
Q103: Which of the following is generally acknowledged
Q109: A visit by a textbook publisher's sales