You Own a Franchise (One Location) of a National Chain

question 8

Essay

You own a franchise (one location) of a national chain of quick luncheon meals. The corporate office (the franchisor) is conducting a nation-wide marketing campaign introducing a $5.00 value meal option. This $5.00 value meal option severely cuts into you operating margins. Numerous complaints to the corporate office have resulted in the corporate office taking the position that "the franchisees need to be competitive and this $5.00 meal is competitive." You disagree noting that even with an increase in store traffic, the reduction in revenue and margin produced by this value menu, will result in a net loss for your firm. What cause of channel conflict is at play here?

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Definitions:

Erich Lindemann

A psychiatrist known for his pioneering work in grief counseling and crisis intervention, emphasizing the importance of community support systems.

Paraprofessionals

Supportive workers who assist professionals, particularly in educational, library, and medical fields, but do not have the same level of training or qualifications.

Gerald Corey

A prominent author and professor in the field of psychology known for his work in counselling and psychotherapy.

Crisis Intervention

A method of immediate, short-term assistance to individuals experiencing an event that produces emotional, mental, physical, and behavioral distress.