Every Store Has a "Look," a Physical Layout, Its "Colours

question 59

Multiple Choice

Every store has a "look," a physical layout, its "colours," sounds, and even its "scent." These elements constitute a store's

• A) layout.
• B) brands.
• C) transition zone.
• D) atmosphere.
• E) positioning.

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Definitions:

Permanent Change

An alteration in state or condition that is lasting and does not revert back to its previous state.

Pavlov

A Russian physiologist known for his discovery of classical conditioning during his experiments on the digestive systems of dogs.

Nobel Prize

An international recognition awarded annually in several categories such as Physics, Chemistry, Medicine, Literature, Peace, and Economic Sciences, for outstanding contributions in these fields.

Salivation

The secretion of saliva from the salivary glands in the mouth, which is often a response to the presence or thought of food, aiding in digestion.