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As Part of Your Internship with a Marketing Research Firm

question 104

Essay

As part of your internship with a marketing research firm, you have been asked to evaluate the relationship between high traffic and high rents for a retailer client who is thinking about moving his location. What methods for evaluating this relationship are available to you?


Definitions:

Job Specialization

The process of focusing one's occupational concentration on a specific area of expertise, allowing for greater efficiency and expertise.

Division of Labor

The allocation of different parts of a manufacturing process or task to different people in order to improve efficiency.

Concurrent Engineering

Is a method of designing and developing products in which different stages run simultaneously, rather than consecutively, to reduce product development time.

Informal Communication

The exchange of information without the constraints of formal structures or channels in an organization.

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