Some Intermediaries Use Strategic Planning, Advanced Information Systems, Sophisticated Marketing

question 111

Multiple Choice

Some intermediaries use strategic planning, advanced information systems, sophisticated marketing tools, measure performance on a return-on-investment basis, segment their markets, improve their target marketing and positioning, and

• A) contend with dwindling customer bases.
• B) aggressively pursue market expansion and diversification strategies.
• C) aggressively "squeeze" manufacturer margins.
• D) dominant the manufacturers they do business with.
• E) aggressively pursue take over strategies.

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Definitions:

SBAR

An acronym for Situation, Background, Assessment, and Recommendation; a standardized communication method used especially in healthcare to facilitate clear and effective exchanges.

Recommendation

An advice or suggestion put forward for consideration by others, often based on expertise or experience.

Assessment

The process of evaluating or estimating the nature, ability, or quality of something, often through collecting and analyzing data.

Stereotyping

The oversimplified and generalized belief or expectation about individuals based on their membership in a particular group, often leading to prejudgement.