Examlex
One of the up and coming trends in retailing is the growth of giant retailers, known as category killers and supercentres.
Theory of Reasoned Action
A psychological theory that posits individuals' behavioral intentions and actions are influenced by their attitudes towards the behavior and the subjective norms surrounding it.
Subjective Norms
Subjective Norms refer to an individual's perception of whether people important to them think they should perform a behavior. This concept plays a crucial role in theories of behavioral intention.
Norms
Informal understandings that govern the behaviors of members of a society, guiding what actions are considered acceptable or not.
Cognitive Dissonance
The mental unease felt when possessing two or more contradictory beliefs, values, or attitudes.
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