One Implication of the Concept of Brand Equity Is That

question 142

Multiple Choice

One implication of the concept of brand equity is that the manner in which brand associations are formed does not matter. In other words, if a consumer has an equally strong, favourable, and unique brand association the impact in terms of brand equity should be

• A) actionable.
• B) prominent.
• C) identical.
• D) different.
• E) measurable.

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Definitions:

Self-presentation Strategy

A self-presentation strategy involves the tactics or methods individuals use to portray themselves in a certain way to others, often to be perceived positively or achieve specific social objectives.

Ingratiation

A social influence strategy involving deliberate efforts to win over someone by making oneself more likable or appealing to them.

Exemplification

The act of illustrating or showing by example; often used in teaching and explanation strategies.

Identification

Bolstering self-esteem by forming an imaginary or real alliance with some person or group.